Position Description
Press Association of University Presses
Category
Marketing and Sales
Title
External Communications Manager

Description

Location: Accessibility to either New York City or Washington DC
Reports to: Director, Marketing & Communications

General: The External Communications Manager is responsible for implementing and managing a strategy and related tactics that communicate the university press value proposition to key external stakeholders and influencers. Working collaboratively with other Association staff, volunteer leaders, and staff at member presses, she or he will develop and promote the messaging that reminds the academy and the world that the work done by university presses is unique and vital.

Key Responsibilities:

• Work with the Executive Director and the Director, Marketing & Communications in developing external communications strategies to advance the mission and goals of the Association
• Create communications products and social media presence to strengthen appreciation of university press publishing among key constituencies in both higher education and publishing, as well as among the general public
• Identify appropriate sources of research, data, member press success stories, and other information to support effective communication of the university press value proposition; support efforts to develop new sources of such information
• Cultivate a rapport with appropriate media contacts; provide releases, reports, white papers, and other materials to ensure they remain well-informed on changes in university press publishing and to correct myths and misinformation
• Draft high quality written materials to support external communications initiatives
• Develop and disseminate resources and tools for member presses to conduct value-based advocacy within their institutions and communities
• Working collaboratively with the University Press Week Task Force, manage annual public awareness campaign
• Manage external communications component of Association efforts to support member presses facing acute risk of closure
• Using existing vehicles and channels, communicate external affairs activities to members
• Other duties as identified or assigned

Qualifications:

• Bachelors degree required; graduate-level work desirable
• Three to five years relevant experience using communications tools to help a nonprofit organization tell its story
• Knowledge of higher education and/or publishing desirable
• Ability to work in a highly-collaborative environment that routinely employs a consensus-based approach to decision-making
• Willingness and ability to work in a virtual office environment
• Ability to travel required

How to apply: Send a resume and cover letter detailing your interest in this position to hr@aupresses.org. Only finalists will be contacted. No phone calls please. The Association of University Presses is an equal opportunity employer, and we encourage candidates from diverse backgrounds.

E-mail
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Posted
2018-05-26