Position Description
Press MIT Press
Marketing and Sales
Marketing Coordinator - Knowledge Futures Group


MARKETING COORDINATOR, MIT Press-Knowledge Futures Group (KFG)-PubPub, to work with senior KFG staff to execute a multi-channel marketing strategy to promote the publishing services offered by PubPub and related KFG products and services.  PubPub, a joint initiative of the MIT Press and MIT Media Lab, is an open-authoring and publishing system and the leading project of the newly launched Knowledge Futures Group (KFG). PubPub is the primary open access, online publishing platform for the MIT Press and important on-line publishing forum for Media Lab collaborators.  Will support the efforts of PubPub’s community and product managers; help develop and implement a data-influenced marketing campaign, including client recruitment and business development; build a marketing toolkit to ensure consistent messaging; refine brand positioning to best target PubPub marketing efforts; help create marketing plans for the platform services; update and optimize the public-facing PubPub and KFG websites; analyze campaign performance; execute various online and print marketing activities; and perform other duties as needed.  Responsibilities include establishing relationships with existing PubPub clients and potential adopters; jointly planning and initiating advertising, email, and social campaigns for PubPub and KFG; assisting with developing and implementing sustainable business models for PubPub; managing PubPub’s project calendar; and organizing community events. 

REQUIRED:  at least two years’ software product, marketing, and business development experience, preferably in scholarly publishing or in open source community management; proven success coordinating promotional campaigns; strong communication, customer service, and organizational skills; and ability to multitask, meet deadlines, and write clearly about complex subjects. An interest in science, technology, the arts, and/or current affairs helpful.  Bachelor’s degree preferred.  Job #16743-N

Some travel to scholarly publishing meetings may be required.

Job ID:  16743
Job Title:  Marketing Coordinator
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