Position Description
Press University of Washington Press
Marketing and Sales
Publicity Manager

UW Press has an outstanding opportunity for a Publicity Manager.

Reporting to the Director of Marketing and Sales, the Publicity Manager is responsible for conceptualizing and implementing publicity campaigns and media strategy for the press’s new trade, scholarly, regional, and distributed titles. The Publicity Manager partners with authors and works closely with members of the media, press managers, editors, and other press colleagues to secure maximum review coverage and exposure for press publications through all appropriate channels. This position is also responsible for general press communications and promotion of the press’s publishing program and brand to a global community of scholars and intellectually curious readers.

Duties & Responsibilities

  • Creates and implements publicity campaigns and media strategy for press authors and new publications directed at a variety of local, regional, national, and international audiences.
  • Develops and sustains strong relationships with major book review editors and other members of the media to generate ongoing interest in covering UW Press books and authors.
  • Researches media contacts and develops targeted mailing lists for galleys as well as finished books.
  • Oversees all review copy mailings. 
  • Provides feedback to press staff on the reception of press titles by members of the media.
  • Visits New York twice a year and other cities, as appropriate, to present and pitch new titles to media contacts.

    Social media:

  • Leads press social media and digital media programs.
  • Creates and manages the press blog and coordinates social media networking sites.


  • Organizes author and book events at bookstores and libraries, and in collaboration with museums, and other cultural organizations, as appropriate. 
  • Coordinates events at academic conferences and on campuses in partnership with authors. 
  • Attends select author events.
  • Attends select academic conferences and trade shows.


  • Serves as primary contact for general press communications and PR.  Writes press releases.
  • Works with UW campus news and information office and other campus outreach contacts.
  • Produces the press’s monthly e-newsletter.

    Team participation:

  • Provides creative input on the appropriate positioning of new titles at press editorial projects review, launch, cover, and packaging meetings. Serves on the press’s website and branding teams.


  • Manages publicity budget and schedules.


  • Bachelor's degree.
  • Two to three years of experience in publicity or public relations, preferably with a scholarly or trade book publisher.
  • Excellent communication (written and in person) and interpersonal skills.
  • Fluency with social media.
  • Understanding of academic and general-interest audiences.
  • Superior organizational skills.
  • Ability to work independently and as part of a team.
  • Proficiency in Microsoft Office, social media platforms, and databases.


  • Experience managing publicity and media strategy for a scholarly or trade book publisher, preferably for another university press.
  • Deep knowledge of trade and scholarly media in key disciplines and areas related to the press’s publishing program.
  • Established connections with book review editors and major media.

    As a UW employee, you will enjoy generous benefits and work/life programs.  For detailed information on Benefits for this position, click here.

    Application Process: http://bit.ly/32Qtip9
    The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Workforce Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.

    Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or dso@uw.edu.

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