Sponsored by Bowker for the AUPresses Community
There are two top challenges facing university presses—and Bowker, the US ISBN agency, has been working to address them with two new services that help University Presses reach more readers and protect creators. Join Bowker’s Mary Carlomagno in this informational session where she will highlight two areas of publishing that are essential to publishing in the future: “inside view” technology and protecting copyright in the AI landscape.
Learn how view inside technology is changing the ways publishers’ market books digitally. Did you know that when readers spend time sampling books, they are more likely to purchase? Once a nice to have program, view inside technology has now been adopted globally as an essential way to market books. Find out how this technology can help you market you your books.
Copyright protection is an essential element in the changing landscape of AI. Now more than ever, creators and publishers need to protect their work from bad actors and piracy. Understanding the needs of copyright protection is now more important than ever.
Speaker:
Mary Carlomagno, Director of Sales and Business Development, Bowker