Marketing

2025-2026

Jamie Jones, Michigan, Chair (jojamie AT umich DOT edu)
Vanessa de Bueger, Amsterdam,
Susie Chavez, Stanford
Rachel Doll, Florida
Chelsey Harris, Massachusetts
Michael Higgins, Harvard Education 
Kristen Gregg, Cornell
Alison Mailloux, Harvard 
Stephanie Marchman, Notre Dame
Katherine White, Oregon State

Board Liaison
Hilary Claggett, Georgetown

Central Office Liaison
McKenzi Thi Murphy

Charge

General Objectives:

  • Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.

Specific Charges to the Marketing Committee:

  1. Continue to update, expand, and promote the Association’s Marketing Handbook.
  2. Create resources and plan events to support members use of an equity, justice, and inclusion lens to rethink core marketing, publicity, and sales activities.
  3. Create appropriate programming throughout the year and for the virtual annual meeting. Include the opportunity AI presents for the evolution of marketing tasks as a particular focus.
  4. With the Journals committee, provide input  into the creation and completion of a brief survey to be designed by the Editorial, Design, and Production committee to determine current practice regarding maintenance, creation, and distribution of metadata and PIDs.

Common Charges to All Committees of the Association:

  • Submit reports on Committee activities to the Association Board in time for its October, March, and June meetings. Interim reports are due on 10 October 2025, and 27 February 2026; final reports that recap all committee activities for the year and are shared with the membership are due 22 May 2026. Follow guidelines for preparing reports found in the Chair Handbook in the Committee and Task Force Chairs Group on UP Commons.
  • Follow all guidelines and requirements published in the AUPresses Chair Handbook, including those regarding the use of UP Commons, inclusion of board and staff liaisons, scheduling webinars & hangouts, and any research or survey projects.
  • Appoint a member of your committee, ideally not the chair or cochair, to serve as a liaison to the Equity, Justice, Inclusion, and Belonging Committee. This role provides updates on your committee’s efforts in support of equity and inclusion, seeks information, support, or guidance on EJIB matters as needed, and attends a Fall meeting for liaisons hosted by EJIB Committee.
  • On or after the date of the first interim report, suggest one or more panel or speaker ideas to the Annual Meeting Program Committee
  • Consider nominating a member of your committee, or a member of the community with whom your committee interacts, for the AUPresses Constituency Award when announced
  • Review your General Objective and Specific Tasks at the end of the service year and recommend changes for next year to the Executive Director. 
Committee Projects

Marketing Handbook
Created and continually refreshed by the committee, this Handbook is an essential primer and reference for marketing, sales, and publicity work for scholarly and university publishers.

Vi stödjer ett globalt nätverk av förläggare vars syfte är att säkerställa akademisk kompetens och främja kunskap.

— AUPresses Mission Statement in Swedish