2024-2025
Vanessa de Bueger, Amsterdam, Co-Chair (v DOT de DOT bueger AT aup DOT nl)
Stephanie Marchman, Notre Dame, Co-Chair (shoffma7 AT nd DOT edu)
Rachel Doll, Florida
Lisa Kuerbis, Syracuse
Sarah Noell, Cornell
Michael Higgins, Harvard Education
Kristen Gregg, Cornell
Jamie Jones, Michigan
Alison Mailloux, Harvard
Laura Neilson, Liverpool
Peter Perez, North Carolina
Board Liaison
Alisa Plant, LSU
Central Office Liaison
McKenzi Thi Murphy
Charge
General Objectives:
- Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.
Specific Charges to the Marketing Committee:
- Continue to update, expand, and promote the Marketing Handbook.
- Create resources and plan events to support members use of an equity, justice, and inclusion lens to rethink core marketing, publicity, and sales activities.
- Create appropriate programming throughout the year and for the virtual annual meeting. Include the opportunity AI presents for the evolution of marketing tasks as a particular focus.
- Provide advice to the EDP Committee as required to support their work on a metadata survey.
Common Charges to All Committees of the Corporation:
- Submit reports on Committee activities to the Association Board in time for its October, March, and June meetings. Interim reports are due on 24 October 2024, and 28 February 2025; final reports that recap all committee activities for the year and are shared with the membership are due 23 May 2025. Follow guidelines for preparing reports found in the Chair Handbook in the Committee and Task Force Chairs Group on UP Commons.
- Follow all guidelines and requirements published in the AUPresses Chair Handbook, including those regarding the use of UP Commons, inclusion of board and staff liaisons, and any research or survey projects.
- Appoint a member of your committee to serve as a liaison to the Equity, Justice, Inclusion, and Belonging Committee. This role provides updates on your committee’s efforts in support of equity and inclusion, seeks information, support, or guidance on EJIB matters as needed, and attends a Fall meeting for liaisons hosted by EJIB Committee.
- Review your General Objective and Specific Tasks at the end of the service year and recommend changes for next year to the Executive Director.
Committee Projects
Marketing Handbook
Created and continually refreshed by the committee, this Handbook is an essential primer and reference for marketing, sales, and publicity work for scholarly and university publishers.