Marketing

2022-2023

Emily Hamilton, Minnesota, Chair (eph AT umn DOT edu)
Ken Carpenter, Harvard
Chris Hart, Manchester
Khelee Williams Gardiner, West Indies
Jeremy Grainger, Rutgers
Lisa Renee Kuerbis, Syracuse
Sarah Caroline Noell, Cornell
Emily Powers, Beacon
Anne Strother, Northwestern
Colleen Suljic, Princeton

Board Liaison
Colleen Lanick, Harvard

Central Office Liaison
Darshna Patel

Charge

General Objectives:

  • Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.

Specific Charges to the Marketing Committee:

  1. Continue to update, expand, and promote the Marketing Handbook, with a particular focus on exhibits and publicity, including for open access works.
  2. Create resources and plan events to support members, using an equity, justice, and inclusion lenses to rethink core marketing, publicity, and sales activities.
  3. Create at least one Marketing Hangout, with a particular focus on ways in which presses can collaborate with independent booksellers for mutual advantage.

Common Charges to All Committees of the Corporation:

  • Include your board and staff liaisons in all committee communications and activities.
  • Use UP Commons as your primary communications and collaboration tool.
  • Encourage discussions on appropriate UP Commons groups.
  • Coordinate all research and survey activity through the Central Office.
  • Seek opportunities to support the Association’s core value of diversity & inclusion by engaging in activities and developing programs that include participation from diverse members of the community and/or that aim to increase equity and inclusivity in our community.
  • Seek opportunities to support the goals of the Association’s 2016 membership restructuring by integrating into your committee activities the participation of colleagues from non-North American member presses.
  • Support the Annual Meeting Program Committee as requested, and include in your final report to the board any suggestions for future programming your committee identifies over the year.
  • Seek opportunities when conducting activities and events to recruit new members to serve on your committee in future years, being sure to emphasize diversity, equity, and inclusion in your efforts; include in your final report to the board discussion of your recruiting efforts; share with the Executive Director the names of potential future committee members.
  • Submit reports on Committee activities to the Association Board in time for its October, March, and June meetings. Interim reports are due on October 27, 2022, and March 20, 2023; final reports that recap all committee activities for the year and are shared with the membership are due May 25, 2023. (For convenience, please reproduce your Charge & Tasks at the beginning of all reports, and list the names and institutional affiliations of all committee members.)
  • Review your General Objective and Specific Tasks at the end of the service year and recommend changes for next year to the Executive Director.
Committee Projects

Marketing Handbook
Created and continually refreshed by the committee, this Handbook is an essential primer and reference for marketing, sales, and publicity work for scholarly and university publishers.

สำนักพิมพ์ของเรามุ่งก้าวไปสู่บทบาทที่จำเป็นต่อการเป็นประชาคมผู้พิมพ์จำหน่ายของโลก โดยมีพันธกิจทำให้เกิดความเป็นเลิศทางวิชาการและปลูกฝังความรู้อย่างแท้จริง.

— AUPresses Mission Statement in Thai