Marketing

2020-2021

Stephanie Adams, Stanford, Chair (sadams3 AT stanford DOT edu)
Ken Carpenter, Harvard
Jeremy Grainger, Rutgers 
Romi Gutierrez, Florida
Elise Jajuga, Michigan State 
Casey LaVela, Wisconsin 
Emily Powers, Beacon Press
Erin Rolfs, McGill-Queen’s 
Anne Strother, Northwestern 

Board Liaison
Lara Mainville, Ottawa

Central Office Liaisons
Annette Windhorn

Charge

General Objectives:

  • Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.

Specific Charges:

  • Working with the Central Office, plan a half- or full-day virtual workshop with a program designed to assist attendees in improving the marketing activities of their presses.
  • As requested, assist the Annual Meeting Program Committee to develop and implement any marketing-related sessions and Collaboration Labs (if the format is available) for the 2021 Annual Meeting. 
  • Continue to create topical marketing Hangouts, especially those related to marketing and sales practices during the current pandemic.
  • Continue to execute the plan created in 2018-2019 for updating Marketing Handbook and collecting other pertinent resources to be hosted on UP Commons. Work with Central Office to promote this revised, enriched content and the Handbook in general. 
  • As requested, advise the Central Office as existing cooperative advertising and marketing programs are evaluated and as new proposals arise; suggest new marketing service areas in which cooperative programs could be explored.
  • Include in your June final report to the Board suggestions for concurrent meeting topics to be referred to the 2022 Annual Meeting Program Committee.

Common Charges to All Committees of the Corporation:

  • Include your board and staff liaisons in all committee communications and activities.
  • Use UP Commons as your primary communications and collaboration tool.
  • Encourage discussions on appropriate UP Commons Group
  • Coordinate all research and survey activity through the Central Office.
  • Seek opportunities to support the Association’s core value of diversity by engaging in activities and developing programs that include participation from diverse members of the community and/or that aim to increase equity and inclusivity in our community.
  • Seek opportunities to support the goals of the Association’s 2016 membership restructuring by integrating into your committee activities the participation of colleagues from non-North American member presses.
  • Support the Annual Meeting Program Committee as requested, and include in your final report to the board any suggestions for future programming your committee identifies over the course of the year.
  • Submit reports on Committee activities to the Association Board in time for its October, March, and June meetings. Interim reports are due on October 8, 2020, and February 25, 2021; final reports that recap all committee activities for the year and are shared with the membership are due May 20, 2021. (For convenience, please reproduce your Charge & Tasks at the beginning of all reports, and list the names and institutional affiliations of all committee members.)
  • Review your General Objective and Specific Tasks at the end of the service year, and recommend changes for next year to the Executive Director.
Committee Projects

Marketing Handbook
Created and continually refreshed by the committee, this Handbook is an essential primer and reference for marketing, sales, and publicity work for scholarly and university publishers.

Προωθούμε τον ουσιαστικό ρόλο μιας παγκόσμιας κοινότητας εκδοτών, η αποστολή της οποίας είναι η διασφάλιση της ακαδημαϊκής αριστείας και η καλλιέργεια της γνώσης.

— AUPresses Mission Statement in Greek