Marketing

2026-2027

Committee Roster

Rachel Doll, Florida, Chair (jojamie AT umich DOT edu)
Susie Chavez, Stanford
Chelsey Harris, Massachusetts
Maritza Herrera-Diaz, Columbia
Brian Hughes, New York
Clint Kimberling, Pennsylvania
Hannah New, Utah
Janice North, Penn State
Chris Robinson, Duke
Steven Rodriguez, Harvard Education
David Schlangen, Washington
Katherine White, Oregon State

Board Liaison
Mary Francis, Pennsylvania

Central Office Liaison
Dylan Fritz

Charge

General Objectives:

• Develop and manage tools, programs, and resources to assist Association members in improving the marketing activities of their presses.

Specific Charges to the Marketing Committee:

1. Continue to update, expand, and promote the Association’s Marketing Handbook.
2. Create resources and plan events to support members use of an equity, justice, and inclusion lens to rethink core marketing, publicity, and sales activities.
3. Create appropriate programming throughout the year and for the virtual annual meeting. Include practical uses, cautions, and problems AI presents for marketing tasks as one focus.
4. Promote the newly developed Anniversary and Milestone Celebration Planning Resources chapter of the Marketing Handbook through a virtual event or asynchronous activity.

Common Charges to All Committees of the Association:

• Submit reports on Committee activities to the Association Board in time for its October, March, and June meetings. Interim reports are due on 12 October 2026, and 26 February 2027; final reports that recap all committee activities for the year and are shared with the membership are due 31 May 2027. Follow guidelines for preparing reports found in the Chair Handbook in the Committee and Task Force Chairs Group on UP Commons.
• Follow all guidelines and requirements published in the AUPresses Chair Handbook, including those regarding the use of UP Commons, inclusion of board and staff liaisons, scheduling webinars & hangouts, and any research or survey projects.
• Appoint a member of your committee, ideally not the chair or cochair, to serve as a liaison to the Equity, Justice, Inclusion, and Belonging Committee. This role provides updates on your committee’s efforts in support of equity and inclusion, seeks information, support, or guidance on EJIB matters as needed, and attends a Fall meeting for liaisons hosted by EJIB Committee.
• Prior to the deadline for the annual meeting Call for Proposals, suggest one or more panel or speaker ideas to the Annual Meeting Program Committee.
• Consider nominating a member of your committee, or a member of the community with whom your committee interacts, for the AUPresses Constituency Award when announced.
• Review your General Objective and Specific Tasks at the end of the service year and recommend changes for next year to the Executive Director. 

Committee Projects

Marketing Handbook
Created and continually refreshed by the committee, this Handbook is an essential primer and reference for marketing, sales, and publicity work for scholarly and university publishers.