Sponsored by Supadu
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. However, users will abandon their cart if there is not a simple path to purchase. In this session, Supadu will discuss the key ingredients for successful eCommerce and how to ensure users stay on your site and buy directly from you.
Sarah Arbuthnot, Commercial, Partnerships and Operations Director, Supadu. Arbuthnot has worked for the company since it started in 2010 across customer services and business development. Her interests and experience has been focused on consumer behavior and specifically how consumers behave in the digital world in respect of what they buy and how they shop.