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AUPresses Sponsored Webinar: Marketing and Selling Your Books Online: What to Do and How to Do It!

Sponsored by Supadu

Join us as we discuss how to effectively use your marketing channels to draw your audience to your website and store. We will explore in detail how to create the most successful social media content with our guest speaker the University of Notre Dame Press. We will look at the power of API driven content, including catalogue collections, landing pages, product details pages, flash sales, book flyers, samplers—all to help drive traffic to your website.


Sarah Arbuthnot is the Commercial & Partnerships Director at Supadu. Sarah has worked for the company since it started in 2010 across customer services and business development. Her interests and experience are focused on consumer behaviour and specifically how consumers behave in the digital world with regards to what they buy and how they shop.

As the Marketing Manager at Supadu, Grace Antelme is focused on building Supadu’s relationship with the publishing community through creative and strategic marketing activity and through her love of books. She aims to help publishers increase title visibility for their books, primarily in the digital space.

Paul Ashenfelter is the Business Manager for the University of Notre Dame Press, managing the finances and operations. Paul’s background is in IT, Business Consulting, and Digital Marketing and he continues to pursue and implement solutions to effectively increase sales including the digital space. Paul’s hobbies include traveling, and motorcycles. Twitter: @undpress

Steffi Hoffman is the Marketing and Sales Specialist for the University of Notre Dame Press. Steffi loved to analyze American gothic literature before realizing the power of a good sales spreadsheet and a well-timed marketing campaign. Steffi’s hobbies include cross stitching, and buying too many toys for her cats. Twitter: @WhatTheHoffS @undpress

There is no charge to register but advanced registration is required. Register here.

The session will be held using Zoom and recorded for later viewing. 

The session will also be live captioned. Please contact Alexis Fagan if you require assistance. 

Event Details


May 24, 2022 – May 24, 2022


12pm ET


— AUPresses Mission Statement in Chinese (Simplified)