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AUPresses Sponsored Webinar: The Meaning and Relativity of Keywords

Sponsored by Virtusales Publishing Solutions

Jake Furbush from Harvard University Press and Tricia McCraney from Virtusales will review the meaning and value of keywords, looking at how to select keywords and measure their effectiveness, along with the mechanics of sending them to retailers, including some top tips for handling specific requirements for various retailers. The session will reference Nielsen’s study on keywords, and will include real-life experiences and examples from publishers including Harvard University Press.


Tricia McCraney (she/her) is a Projects Consultant at Virtusales Publishing Solutions, specializing in the BiblioSuite’s Product Management solution and ONIX implementations. Over the past 7 years, McCraney has implemented Biblio for university presses, children’s publishers, and independent presses. Outside of project work, McCraney is involved with industry standards, and can be found everywhere books and technology meet.

Jake Furbush (he/him) is a Product Manager at Harvard University Press, where he oversees Harvard’s BiblioSuite implementation and upkeep; maintains XML-based workflows, including ONIX post-processing; and monitors metadata integrity. Furbush has broad experience in university publishing, including stints in sales, digital marketing, and digital production. His time as an English teacher and technical writer has informed his approach to communications standards and documentation. In his spare time, he is the co-host of a (relatively) successful podcast about genre fiction.

Event Details


November 28, 2022 – November 28, 2022


2pm ET

Cuirimid le hobair bhunriachtanach phobal domhanda foilsitheoirí a bhfuil sé mar chuspóir acu barr feabhais acadúil a chinntiú agus saineolas a chothú.   

— AUPresses Mission Statement in Irish