Event

Webinar: A Day in the Life of a Backlist Title

Sponsored by Supadu and University of Toronto Press

Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, backlist sales are fast becoming an invaluable revenue stream. Join the Supadu team as we run through the journey of a backlist title from marketing campaigns to an effective website and store.

Event Details

Supadu and University of Toronto Press

Dates

January 19, 2023 – January 19, 2023

Time

11am ET

Vi fremmer den vigtige indsats hos en verdensomspændende sammenslutning af forlag, hvis væsentligste opgave er at sikre fremragende akademisk arbejde og styrke vidensformidling.

— AUPresses Mission Statement in Danish