Webinar: A Day in the Life of a Backlist Title

Sponsored by Supadu and University of Toronto Press

Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, backlist sales are fast becoming an invaluable revenue stream. Join the Supadu team as we run through the journey of a backlist title from marketing campaigns to an effective website and store.

Event Details

Supadu and University of Toronto Press


January 19, 2023 – January 19, 2023


11am ET

מיר פֿירן אַריבער די עיקרדיקע ראָלע פֿון אַ גלאָבאַלער געמיינשאַפֿט פֿון פֿאַרלעגערס, װאָס זייער מיסיע איז פֿאַרזיכערן אַקאַדעמישע אויסגעצייכנקייט און קולטוװירן דאָס װיסן. 

— AUPresses Mission Statement in Yiddish