Hosted by the Marketing Committee
The question of how to promote a backlist is one many presses often have in mind. However, each press’s approach differs; whether it be through new technology, giving older books a new life, or other novel ideas, there is a way every press can elevate their collection. This hangout will explore how presses are leveraging their backlists, beginning with a panel discussion around ideas that are already being implemented followed by an opportunity for questions and further brainstorming.
Panelists: Jolene Torr, Assistant Director of Marketing at University of California Press; Ash Kole (she/they) is the Social Media Coordinator at Cornell University Press; Abby Mogollón, Marketing Manager for the University of Arizona Press; Jamie Jones, Director of Sales, Marketing, and Outreach at Michigan Publishing.