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AUPresses Hangout: How is AI impacting what we do in marketing?

Hosted by the Marketing Committee.

How is AI impacting what we do in publishing, and more specifically marketing?
·      How do you use AI marketing at your press or business?
·      Why shouldn’t we be afraid of AI as marketers (or should we!)?
·      What are some easy ways that presses can start incorporating AI into our marketing strategies?
·      Do you run into any ethical issues as you plan campaigns that incorporate AI?

Colleen Jennings Suljic, Chief of Digital Marketing & Strategy at Princeton University Press; Paul Ashenfelter, Business Manager / Information Technology at Notre Dame Press.

Event Details


February 1, 2024 – February 1, 2024


1:00PM – 2:00PM EDT

Wij ondersteunen en stimuleren de essentiële rol van een wereldwijde gemeenschap van uitgevers wiens missie het is om academische excellentie te waarborgen en kennis te cultiveren.

— AUPresses Mission Statement in Dutch