Event

AUPresses Hangout: How is AI impacting what we do in marketing?

Hosted by the Marketing Committee.

How is AI impacting what we do in publishing, and more specifically marketing?
·      How do you use AI marketing at your press or business?
·      Why shouldn’t we be afraid of AI as marketers (or should we!)?
·      What are some easy ways that presses can start incorporating AI into our marketing strategies?
·      Do you run into any ethical issues as you plan campaigns that incorporate AI?

Moderators:
Colleen Jennings Suljic, Chief of Digital Marketing & Strategy at Princeton University Press; Paul Ashenfelter, Business Manager / Information Technology at Notre Dame Press.

Event Details

Dates

February 1, 2024 – February 1, 2024

Time

1:00PM – 2:00PM EDT

Мы продвигаем основную роль мирового сообщества издателей, чья миссия поддерживать высокое качество науки и развивать образование.

— AUPresses Mission Statement in Russian