Hosted by the Marketing Committee.
How is AI impacting what we do in publishing, and more specifically marketing?
· How do you use AI marketing at your press or business?
· Why shouldn’t we be afraid of AI as marketers (or should we!)?
· What are some easy ways that presses can start incorporating AI into our marketing strategies?
· Do you run into any ethical issues as you plan campaigns that incorporate AI?
Moderators:
Colleen Jennings Suljic, Chief of Digital Marketing & Strategy at Princeton University Press; Paul Ashenfelter, Business Manager / Information Technology at Notre Dame Press.