Event

Let’s Talk About…Virtual Exhibits

The COVID-19 pandemic transformed scholarly conferences as meetings and book exhibits shifted online. Virtual booths pushed marketers to develop new materials to reach scholars, changed conference sales, and impacted the discoverability of new titles. As the academic year nears its conclusion, this panel will discuss the view from here: a look at approaches and guiding philosophies that worked, as well as the new possibilities ahead: hybrid conferences, in-person marketing in the wake of a pandemic, and more.

Moderated by Anne Strother, Northwestern University Press

With panelists Julie Fergus, University of Washington Press; Kristin Kirkpatrick, University Press of Mississippi; Amy Lage, University of Nebrasksa Press; and Chase Strother, Indiana University Press

Event Details

Dates

May 20, 2021 – May 20, 2021

Time

12pm ET

Me edistämme kansainvälisesti niiden kustantamojen asemaa, joiden missiona on taata akateeminen huippuosaaminen ja vaalia tietoa.

— AUPresses Mission Statement in Finnish